| Bounce Rate and what it means for your website |
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Sudeep Banerjee Moving your business forward on the web
2009-05-16 |
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Bounce Rate is a measure of your website’s effectiveness. Google Analytics defines bounce rate as, “The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.â€
Basically bounce rate say the percentage of people who came to your website and then left immediately. Therefore, a high bounce rate is a negative sign while low bounce rates is a positive sign that your visitors are interested in your website or is interested in the content, products or services you provide.
I am often asked in seminars and conferences as to what is a good bounce rate? Honestly, there is no straight answer to this question. Research supports that if you have 50% bounce rate or lower you are doing pretty good. This number varies with what industry, information or type your website is.
If you feel you have a higher bounce rate than it should be then you need to dig deeper into your website or landing page(s) and tweak the design, re-word the copy. And as you track the the changes and analyze it carefully you will be able to see what attracts your audience. Building on what works you will be able to reduce the bounce rate.
This blog has been republished by me here on 2BizConnect.com from the blog I had posted in www.SearchOptimal.com/Blog
0 Comments | Posted in Web Development - Search engine Optimization
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